Certifications - Underground Marketing Society


There Are 8 Core Disciplines a Marketing Team Must Have to Win in Today's Digital Economy

Conversion Funnel & Customer Value Optimization

Customer Value Optimization Specialist

Does your business have a conversion funnel? Do you know what a conversion funnel is? In case you don't, here is a quick definition...

A funnel ​is a multi-step, multi-modality campaign that seamlessly and subtly leads a prospect towards a desired action. In other words, a well-optimized funnel allows you to sell...without selling.

As Certified Value Optimization Specialist, UnderGround Marketing Society knows how to architect a "conversion funnel" that gives your businesses exactly what it needs:

More customers that are more valuable, yet less expensive to acquire.​

Content Marketing Mastery

Content Marketing Specialist

What if there was a step by step plan for turning content in FREE ORGANIC TRAFFIC?

Ordinary content marketers just don't get it. Just having a blog is not enough in today's digital economy. Today, if you want to generate free targeted traffic, you need to do more.

Content marketing is an essential aspect of any digital marketing strategy because content marketing:

  • Builds authority and credibility...
  • Engages and nurtures both prospects and customers by providing actual value, and most imprtantly...
  • Enables your message to spread to new audiences organically.

Paid Traffic & Customer Acquisition Mastery

Customer Acquisition Specialist

We know how to drive quality traffic from many online platforms. We know how to plan for predictable traffic and a creating a systems for acquiring new customers from channels such as Facebook, YouTube, and Linkedin. We just don't look to help you grow you customer base, but help you grow you customer base at a profit. 

Fact: All businesses need a repeatable system for generating new leads and customers without breaking the bank. Quality traffic is readily available for purchase. You just have to buy it the right way. That's where we come in.

Email Marketing & List Building Mastery

Email Marketing Specialist

We're not going to try and convince you on the importance of email marketing. You already know it's an essential aspect of and digital marketing strategy, because email marketing:

  • Is one of the highest ROI activities a business can implement.
  • Engages and nurtures both prospects and customers to generate new leads and sales.
  • Can be automated so that you can literally prospect and sell around the clock (even while you sleep)...

As Certified Email Marketing Specialists, UnderGround Marketing Society is uniquely qualified to help businesses generate more leads and engagement from their customers and subscribers.

Social & Community Management

Social & Community Manager

You and your business are being talked about on social media...right now.

Whether it's a Facebook post, a tweet, or an image on Instagram. Your prospects and customers have changed the way they voice both critics and praise. They have changed the way they consume information. And they've even changed the way the buy too. Successful businesses must adapt their marketing to these changes.

UnderGround Marketing Society can help your business:

  • Listen to what your folks are saying about you and your business on social media so you can monitor and respond to customer service and reputation management issues.
  • Influence them in a positive way, by establishing authority, often through the distribution and sharing of valuable content…
  • Network and associate with authoritative and influential individuals and brands…
  • Sell hem your products and services, without coming across as sleazy or pushy.

Search Marketing Mastery

Search Marketing Specialist

Their is paid traffic and then there is ORGANIC TRAFFIC. Which one do you need. The answer is simply both. Search marketing or search engine optimization is not dead as main street marketing may be communicating to the general business community. SEO has simply changed.

Thanks to Google's string of search algorithm updates such as "Penguin," "Panda," and "Hummingbird," the old rules of search engine optimization no longer apply. Today, to rank and stay ranked, site owners need to emphasize user experience and optimizing based on user's intent. This is a huge shifty also known as Intent Based Search Optimization (IBSO). This is the new way over traditional variables such as link building and keyword density (still factors).

We understand what the difference is between what used to work...and what actually works today.

Marketing Analytics & Data Science

Analytics & Data Specialist

According to Google, about 90% of websites have installed Google Analytics, yet only 30% of site owners actually log into to look at their analytics dashboard. We think those numbers are actually high. Regardless, as a business owner you need to make smart business decisions with your digital marketing campaigns. But without data analysis, many business owner are flying blind.

As Certified Analytics and Data Specialists we know how to collect and analyze data as a tool to answer TOUGH business questions. And even discover hidden opportunities that might be hidden in the data.

Utilizing these analytics tools and our expertise, we can help your business discover what is really going on. And we can use that information to make intelligent, data-driven decisions.

Testing & Conversion Rate Optimization

Optimization & Testing Specialist

Every digital marketing discipline has it's own unique process and conversion rate optimization is not exception. In fact, in order to increase your leads and sales, you need a PROVEN process in place to tell you exactly what (and when) to test.

As optimization experts, we help your business get the most out of the traffic it's already getting to generate more leads and sales. With our proven and repeatable process to identify exactly where we should focus optimization efforts to truly "move the needle" in your business.