Here’s Why Mobile is Relevant Right Now - Underground Marketing Society

Here’s Why Mobile is Relevant Right Now

By Chik Quintans | Blogging

Sep 15

MobileHere’s Why Mobile is Relevant Right Now

We have likely all heard the now-famous stat that over 75 percent of us admit to taking the smartphone into the bathroom with us. I suspect that’s a low number. Mobile has thoroughly wound its way into the very fabric of our lives, so much that our daily lives often begin and end with it.

What does this mean for marketers and businesses? It signifies that mobile is no longer coming, it’s here. Listed below are 5 observations that are happening now, and ways in which you can benefit from mobile today.

5 Ways mobile marketing is now a force to be reckoned with

    • Google – Google makes it abundantly clear that it is mobile first as far as they’re concerned. And they’ve got excellent reasons to believe this. All of us are tied to our phones, and it is frequently the first device we reach for in our day. Not only that, studies show that 65 percent of all searches start on a mobile platform.
    • Smartphones and other mobile devices – An average person owns 3.1 mobile devices. This is broken down as 85 percent carry a smartphone, 65 percent a laptop, 48 percent a tablet and 40 percent an mp3 player. To say mobile is ubiquitous is a little bit of an understatement.
    • Nobody knows how to market on mobile – While two-thirds of businesses are trying to use mobile, few know how to measure, implement or otherwise utilize the immense reach mobile affords. To illustrate further, a full one-third of businesses that say they use mobile spend less than an hour a week working it. Hmmm…
    • Responsive design – As email marketing continues to be by far the most valuable as far as ROI is concerned, having a responsive design in your emails is a must.
    • Mobile converts – The top reason we’re sure that mobile is a dominant force now is that it converts better than any other medium. 70 Percent of mobile queries lead to an action in less than an hour, evidence that users who are out and about aren’t afraid to look you up and stop on by.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.