If you haven’t yet embraced the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and while the opportunity is great, so is the challenge.
The truth is that your audience, or at least a vast portion of it, is residing on social networks, and if you are not involved, you can be quite sure your competition is, gathering all the leads that might have been yours. It’s also where they go to get ideas, advice and tips, a game you need to be influencing as well.
There are a few major players that you simply must be on, and few others that might make a lot of sense given your market. The top five social media networks as of this writing are Facebook, Twitter, LinkedIn, Google+ and YouTube. The next most important will be sites like Pinterest, Tumblr, Instagram, Vine and Snapchat. This seconds tier is a lot more visually oriented, but drives tons of traffic that is very interested in buying.
Understanding each site’s demographic will help you decide how much emphasis you should place on each, as well as your particular market.
How to use social media sites for business
Finding and growing an audience for your business through the use of social media is in many ways far faster and easier than it is with traditional online marketing. The possibility of having your content and sites shared far beyond your own reach is very real, and can help grow your influence.
The one constant in social media is change, and you need to keep abreast of what’s what in order to effectively market with this channel.
To help with that here is a great collection of social media resources that will give you a great foundation and knowledge going forward. One of our favorites on this list is the blog Social Media Examiner.
Once you decide which direction you wish to take with your business, dive in with enthusiasm and determination. It will be rewarded!
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans