Get a Handle on Managing all Your Visual Content Assets

By Chik Quintans | Blogging

Dec 09
visual content
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visual contentGet a Handle on Managing all Your Visual Content Assets

If your company is like many others these days, then chances are you are creating visual content at a mind-blowing rate. The question that will soon arise, if it hasn’t already, is how to manage these visual assets?

Assets they are, good for use down the road and as part of your company’s intellectual property. If you ever wanted to sell the company sometime, it would be smart to have your visual content assets managed well.

The time savings alone that will occur if you didn’t have to search high and low for that particular image or video can be worth it. Not to mention the need to ensure you have proof of your ownership of these images should a copyright infringement action come against you. That could be an expensive mistake, and one that is totally preventable. Let’s take a quick look at how you can get a better handle on your company’s visual assets.

5 Easy ways to manage your visual content better

Develop a system – Whether you purchase a digital management system and adapt it for your use, or have one designed in-house, it’s extremely important to have a software system that allows you to manage this digitally.

Name your files appropriately – Naming your files with a filename that can actually identify the content is a must-do. There’s nothing worse than having to open dozens of files that are named IMG457723760 searching for one particular picture.

Create guidelines for its use – There may be a number of people who will need access to these files over the course of their useful lifetime. Make sure you provide guidelines for the proper use of your content, so that you aren’t surprised after the fact when it can be very hard to fix.

Centralize your storage – Resist the temptation to have files in several different locations. Having your assets in one centralized location, with appropriate backup systems enabled, will make your life a lot easier.

Have a protocol for how it is used – Be sure that no one uses images or videos in a fashion or manner that isn’t what you want. Eager and over-zealous employees can wreak havoc with well-meaning but misguided adventures.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans