5 Common Social Media Blunders and How to Avoid Them

By Chik Quintans | Blogging

Aug 29
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5 Common Social Media Blunders and How to Avoid Them

Social media marketing for your small business is tough enough without shooting yourself in the foot. Self-induced social faux pas are easy to commit, and difficult to overcome. Social media is not only necessary to include, but important to get right! While some 74 percent of brand marketers saw an increase in website traffic after spending just 6 hours per week on social media, whereas another 83 percent have deserted a purchase after a bad or non-existent customer service incident. (Creotivo.com)

five social media mistakes

So to help you ward off the mistakes that may be looming in your social media marketing, here are five social media mistakes you need to avoid!

  1. No engagement with your customers –This is “social media”. Ask questions, share humorous anecdotes (relevant) and by all means, ask for their thoughts. They will provide them to you, and you can use this data in your business.
  2. Lacking excitement or passion – If you’re not excited about your brand, it’s likely to be very hard to get other people passionate about it, either. Communicate this in your postings, and in your campaigns. Everybody wants to create a buzz about our businesses, but it starts with you!
  3. Always promoting – No one wants to be continually sold to, and social media is littered with businesses that have tried. Aim to develop relationship and trust first, after which it will be a lot easier to send an infrequent selling message.
  4. Not responding to your customers – There is no quicker way to destroy whatever goodwill and respect you’ve created in your brand than to ignore your customers. It’s way too easy to completely miss customers and prospects posting their concerns, questions or complaints on these very platforms! Don’t be that guy!
  5. No coherent social media strategy – Not having, or not understanding why, you’re using social media is a recipe for floundering, and wasting a great deal of time and money. Furthermore, not every company is well-suited to every platform, so give this some thought.

We would be remiss if we didn’t share a link to a glaring example of what NOT to do! After the recent Boston marathon bombing, the food site Epicurious sent out a couple ofunfortunate tweets.

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans