Five Simple Steps To Create and Manage Your Online Reputation

By Chik Quintans | Reputation

May 21

online reputationFive Simple Steps To Create and Manage Your Online Reputation

Controlling the way the world sees you is far easier than you might expect. By taking specific actions, you can manage your online reputation and create a consistent brand and image that bridges both the online and offline world. Crafting your message and delivering it to the world online is just another component of marketing. Some would argue that it is one of the most important business strategies you can use.

Use these five simple steps to start building your online reputation:

Step One: Assess Your Current Reputation

Start by doing a thorough assessment of your current online reputation. Conduct searches for your full name, company name, brand or other key phrase in Google and other search engines. Focus primarily on the first 2 to 3 pages in Google’s results. Put this information into a spreadsheet, listing the urls, position in results and your comments on what’s in that url.

Step Two: Identify Changes Needed

Look through each of the results on your spreadsheet and identify things you want to change. If there is anything negative, mark that as a priority to either delete or push down farther in the results. For results that contain key information you want to promote, mark those as items you want to move up in the rankings.

Step Three: Determine Your Best Arenas

Now look at what is showing up most in your results. Are your highest ranking urls fromTwitter and Facebook? Maybe you show up more on a personal blog or in YouTube videos? If so, these are the types of places where you can publish more information about yourself and influence your reputation. At the same time, be sure to identify places where your target audience hangs out. You want to be seen and heard in the places that are most important for the type of reputation you want.

Step Four: Create a Reputation Strategy

With information about your current reputation in hand, you can now craft a strategy for building the image you want. Focus on both the what and the where of your content and message. What type of content will serve you best? This might include blog posts, press releases, articles for directories, tweets, Facebook pages, or interviews. Then decide where this content will be published and how. This might include which social networks to focus on, high traffic blogs, news sites, your own blogs and video sites.

Step Five: Start Building

The last step in building your online reputation is to follow through on your strategy and start creating your content and promoting it in the search engines and elsewhere with SEO techniques. Be sure to have your name, brand or company listed as the author on each item published, so that you get credit for it. As you create the content that will influence your reputation, continue to monitor search results online. Track your progress and keep tabs on all mentions of your name and key phrases so that you can quickly respond to anything negative.

Once you have assessed your current online reputation and have a firm strategy in place, you can easily take control and manage the way you are seen on the internet. Keep your message consistent across all your content and you will be building a solid base that will help you both in your business and personal life.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.

For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]
About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company’s areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.