Facebook Ads – The Image is the Thing! - Underground Marketing Society

Facebook Ads – The Image is the Thing!

By Chik Quintans | Facebook

May 10

Facebook Ads – The Image is the Thing!

Facebook ads are one of the fastest, easiest and most effective do-it-yourself platforms for getting traffic to your offers, building prospect lists, and for just about any other objective imaginable for your website. Ad campaigns are extremely easy to set up, include great targeting tools, and can be online in minutes. There is one key to understand, however, in regards to receiving the best results and return on investment: That would be finding the most effective images available. It’s been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s examine some useful tips for getting the most from your Facebook ad images.Facebook Ads

5 Great Image Tips for Facebook Ads

Creating an ad that produces a real impact and statement for your product or services is a matter of standing out from the rest. Listed below are five ways to do just that!

  1. Use high quality images – Since your images will end up quite small, make sure you’re buying from a respectable resource. Fotolia and iStockPhoto are two of our most favorite. The XS size of available images is going to be fine, as even these will be cut down to the size of a postage stamp. (110×80 pixels)
  2. Crop to deliver impact – Crop your photos closely to spotlight the key aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, make sure that your model’s eyes have life. Whenever using product images, get close!
  3. Choose eye-catching colors – Using bright, visually arresting images will do wonders for your click-thru rates. Too many people opt to blend in with the pervasive Facebook blue, and thus consign their ads to a form of “banner blindness”.
  4. Choose the best looking images you can find! – Unless you are going for a certain statement, choose the most attractive photos you can get. Everyone is attracted to beauty. Period. This is not to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
  5. Use humor whenever you can – All of us love a good laugh. If you have the opportunity to inject humor into your ad, don’t miss it! This will definitely result in a higher clickthrough rate!

For some good illustrations of these ad-image principles in action, check out this great article at Search Engine Watch.

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans