Some emails subject lines get far more opens that others; that is simply the facts. The objective of the subject line is to get the email opened, nothing more. Making promises we can’t keep, or getting overly sensational will cause antipathy and produce unsubscribes.
Your job is to know which these are and utilize them and reject the urge to get clever and try and use clickbait and other tactics that may in fact work against you. It’s much better to deal in truth, and make use of proven subject line types that employ sound principles to get your emails opened. Listed below are 7 of the top opened types of email subject lines.
Benefit: Everyone wants to know what’s in it for them. Benefit laden subject lines usually imply a promise, often with an element of time involved. (Everyone also wants it yesterday!) An example would be “Create a second income stream in less than 30 days!”
Questions: Asking a question subliminally begs a response. “Do you enjoy working for your boss?” will often produce an emotional response that will get them to open and read on.
Use How-To lines: Frequently these subject lines work well, due to the fact the information you’re presenting is something they wanted to know, but have so far been unable to find out for themselves. I mean, who wouldn’t want to know “How to whip up a Chocolate Mousse in 3 Minutes and 25 Seconds!”
Targeted your audience: Knowing specifically who you are talking to helps increase open rates by hitting the particular interests they have. “Only open if you’re a frequent traveler tired of all the standing in lines!”
Lists and Tips: In this day and age of zero time for tasks, helpful lists trick and infographics work wonders for your open rates. It’s a great way to do research for the time-challenged.
Superlatives: “Fastest”, “Easiest” and “Best” when used in your emails are among the most opened subject lines you’ll find. NO one wants to spend time separating the wheat from the chaff.
Answers: Often email subject lines that provide answers for common questions in your market are top openers. “10 Reasons Why You Aren’t Getting Paid What You’re Worth!”
Give some of these types of subject lines a chance and see if your open rates don’t soar!
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans