Don’t discount the gains you can make with your welcome emails - Underground Marketing Society

Don’t discount the gains you can make with your welcome emails

By Chik Quintans | Email Marketing

Nov 13
welcome emails

welcome emailsDon’t discount the gains you can make with your welcome emails

You know the drill: you opt-in to someone’s mailing list, and soon you receive a confirmation email from them, welcoming you to the list, newsletter or whatever you just opted in for. The fact that we are expecting these emails is a major reason why they are commonly opened. But how does the sender craft these emails for best effect?

What elements are necessary to not only welcome them, but also identify what they can expect and what you have to offer them during their time with you?

Here are 7 ways you can optimize your welcome emails to set the stage for a long lasting, profitable relationship.

7 Tips for crafting welcome emails

Don’t batch: send them immediately – While it might be more server-efficient to batch your emails to send out together, its poor form to do so with a new subscriber. Demonstrate that you care a little by sending these right away.

Use a working email address – Using a no-reply email address will only do one thing for you: give you a no-response customer. People are going to want to email you. Don’t make it difficult.

Split-test your welcome email subject lines – This is very easy to do, and can make a huge difference in your open rates. Wouldn’t you want to do this for a possible 15-20 percent increase in opens?

Encourage social media – Exhort your readers to follow you on social media, and make it easy for them by installing links and/or buttons on your email template.

Personalize – It’s always best if you’re trying to develop some sort of customer relationship with your subscribers that you personalize the emails if at all possible. This of course means you’ll need to collect names.

Consider offering an incentive – Many companies opt to send along a coupon or other incentive as a welcome gift. Not a bad idea, and can move relationship from a subscriber to a buyer quickly.

Make sure to optimize for mobile – Since around half of all emails are now opened on a mobile device, it would be a good idea to make sure you are using a responsive design so that your emails can be opened anywhere.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.