Be Sure to Count the Cost of “Free” When Creating a Giveaway

By Chik Quintans | Blogging

Sep 01
costs of a free marketing promotion
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costs of a free marketing promotionBe Sure to Count the Cost of “Free” When Creating a Giveaway

Everyone loves free, except for the people who have to pay for it. That is the unwritten truth that lurks behind any “free” marketing method or campaign. There is typically, though not always, a real cost in terms of time and money.

So how can you get a reasonable picture of the real costs of a free marketing promotion? First is by knowing the hard costs you are taking on to create and ship, and then by factoring in your time.

So what “free” promotions are we talking about?

The most obvious places we see free work its way into our businesses is with the act of gathering email addresses. Offering a freebie is often standard operating procedure, and will not be changing any time soon. In most cases we are offered a free ebook, report, video series, e-course, webinar or email series in exchange for our email address and other contact data.

What you must understand is there are costs associated with the creation of these freebies. Let’s look at several of the actual hard costs you’ll be forced to deal with in the creation of your freebies.

  • Creating the content – Someone has got to write, film, record whatever content you are producing. Unless that is totally you, you’ll pay for this.
  • Designing the squeeze page or landing page – There are a few great softwares out there, but they cost as well. And we know how much designers cost.
  • Production costs and shipping – If you need to manufacture a hard product, odds are you’ll need to pay to get it where it’s going.
  • Marketing funnel hard costs – Email autoresponders, setup costs for technical aspects, webinar charges. GoToWebinar for instance, charges at the bare minimum $99 a month for their lowest plan, which only allows 100 attendees. (to be fair, there are other lower-priced services)
  • Advertising – Are you going to be taking out ads for this freebie in order to attract the widest possible audience?

Using a freebie, or freemium content as people are referring to them these days, continues to be a great way to build a list or audience for your products and services. We just thought you should be aware you’ll want to count the cost of “free” when producing your freebie.

See our Raving Fan reviews – UnderGround Marketing Society LLC Reviews
I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
Self measure your online presence with our FREE tool Local Presence Ranker

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans