You may have heard of conversion optimization but were concerned that this fell somewhere into the practice of dark arts. Not so. Optimizing your pages and offers for conversion is the best way to make the most of your current traffic, and be ready for when you have even more visitors.
Conversion optimization basically involves making sure each and every element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.
With these goals in mind, let’s examine some of the best methods to ensure your pages and offers are optimized.
Key Elements of Conversion Optimization
The right keywords – This is where everything starts. Designing the page for one primary keyword and several longer tail secondary keywords is a must. The more focused your words are on the topic at hand, the better the likelihood that searchers will find you. In addition, if you’re trying to rank the page in Google, you’ll be much better positioned.
Testing – Test it all. Colors, headlines, calls to action, copy; it all plays a part in obtaining the clicks and conversions. Also, make sure you test one item at a time, and constantly tweak until you’re happy with the results. Testing multiple items at once even though expedient leaves doubt as to exactly which item is responsible for the improvement or failure.
Use videos – Lately, studies are showing that it’s much more likely to get a conversion if the visitor has viewed a video. And it’s only going to get more widespread: by 2018 75 percent of all web traffic will be video oriented in some form or fashion. Get rolling with video now!
Get your pages mobile-friendly – Admit it; your smartphone is at this moment within your reach, probably chirping at you! More than half of all search traffic now starts on a mobile device, and if your pages and offers are not mobile ready, you’ll be left behind by your competition, who doesn’t have that problem. Easy to do, and hard to do without.
Employ social proof – People need to know that somehow they are making the right decision when purchasing a product. 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof, and that you respond to social inquiries promptly.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans