Consumer Survey: If Your Website Looks Bad on My Phone, I Ain’t Buyin’
Our economy is recovering…slowly. Painfully slowly. And though Wall Street seems to have recovered nicely, many folks on Main Street are still worrying about losing their jobs to cutbacks as well as their houses to foreclosure. Plus, many Americans remain burdened by credit card debt. To put it briefly, these are still trying times for people. Here’s what that means for you as a business owner: You simply can’t afford to make it harder for visitors to buy your products or services. The fact is that, many local businesses aren’t making things easy with regards to their websites. As more and more customers are looking for nearby businesses with their mobile devices (according to Google, 1 in 3 searches are for local information) companies are still running antiquated sites that look like crap (let’s face it) on smartphones and tablets.
Losing customers one click at a time
At first blush, this might look like a small problem. It’s not, unfortunately. As the folks at MarketingVOX recently pointed out, there are very real financial penalties for having a mobile-unfriendly website. And as more and more consumers use mobile devices to access the internet, the penalties are becoming stiffer. In a recent post, MarketingVOX outlined research from Google showing that:
The Google survey also found that 96 percent of consumers say they’ve found websites that were not designed for mobile devices. And fifty percent of consumers stated that even if they like a business, they’ll buy from it less frequently if the business’s website is not mobile-friendly. And on the plus side? A full 74 percent say that they’re apt to come back to a mobile-friendly website.
What kind of mobile experience have you been offering to your prospects and customers? If it’s bad, the research from Google is unequivocal: you’re losing customers. If it’s a good experience, you’re probably taking them away from your competitors. It’s not hard to see why mobile website optimization is so important. Take a look around you. The chances are good you’ll see someone hunched over a mobile device, tapping away at their iPhone, Android tablet or Kindle e-reader. This isn’t a passing fad. The truth is, a recent report from Morgan Stanley projects that web surfing on mobile devices will outpace web surfing on personal computers within the next year. And according to a joint Google/Ipsos study, after consumers search for a business via mobile, 61% say they make a phone call and 59% say they actually navigate to the business! Can you guess which businesses are more likely to hear the phone ring? Yes, those with mobile-ready websites. For those who have a smartphone, here’s your homework: pull up your site with your mobile browser. If your site looks cramped or illegible, you know what you have to do: fix it. Get help if you need it! Otherwise, you’re at risk of losing what every business depends upon. Paying customers.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans