Check Out These 7 Tips for More Effective Headlines - Underground Marketing Society

Check Out These 7 Tips for More Effective Headlines

By Chik Quintans | Content Marketing

Sep 29
effective headlines

Check Out These 7 Tips for More Effective Headlines

The simple fact of the matter is that headlines really do matter. They are your first and quite often only chance to hook your reader into what you’re trying to say, and in many cases, sadly, great content goes unread only because the writer wasn’t able to convey quickly and compellingly what was to follow. Since we use headlines in the form of blog posts, adds, products, salespages, videos plus more, it’s important that we learn what we’re doing with regards to writing headlines.

7 Ways you can write more effective headlines today

  1. Use numbers and lists – People love to get useful posts and emails listing valuable and useful information they need. Moreover if this list is a numbered list, you’ll be blown away at how much better attention you’ll get.
  2. Feel their pain – Being able to empathize you’re your reader places you in a position of authority, your reader will be more inclined to trust you, and therefore be receptive to any remedies for their problems you may have.
  3. Be a bit controversial – Be bold. State your opinions, push the edge of the envelope. Once you got their attention, you can show how brilliant you are, but for now, be daring.
  4. Ask questions – Using questions is a terrific way to pique interest. Often they’re the exact same questions they would ask, and would also like an answer to.
  5. Mind the 55 character limit – Two practical reasons for this: this length will safely show in the Google search results as well as your email subject line. Wouldn’t it be sad if your headline got cut off?
  6. Test your copy – As with most anything you write for the masses, for the best response you’ll want to test your headlines for effect. In some cases one word can make a huge difference in an email open rate, which can in turn directly affect your income.
  7. Be sure to give value – Don’t write mundane or fluff headlines. Promise and deliver a value packed piece of content. Don’t promise something you’re not going to deliver, but also don’t be afraid to tout it.

Remember that the goal of your headlines is always to get the reader to the next step, whether that is reading the post, opening an email or clicking on your ad!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.