Check Out These 7 Awesome Conversion Tips for Your Website - Underground Marketing Society

Check Out These 7 Awesome Conversion Tips for Your Website

By Chik Quintans | Blogging

Jan 26
conversion tips

conversion tipsCheck Out These 7 Awesome Conversion Tips for Your Website

Everyone would love better conversions. It’s a necessity to stay in business, so the science of conversion optimization is taking on more and more importance.

Even the slightest variation can increase or decrease conversions, so you’ll want to get really good at this!

For now though we will look at 7 tips for improving conversions to get you started down the road to more profits!

7 Tips for significantly better conversions

Don’t give a lot of options – One of the most sure-fire ways to get people to abandon a cart or web form is to ask for excessive information. In the same way, even showing a great number of choices can freeze potential customers into inaction, and thus lose the sale.

Test everything – Leave nothing to chance. Even a single word in the wrong place can make a big difference. Same applies with images and calls to action. Running A/B tests are the most informative, and far less time consuming than multivariate testing.

Understand colors – Color in sales is actually a science, and the wrong color can send the wrong message subliminally. Be sure that your colors are conveying the message you want them to!

Videos and images are powerful – The brain processes visual media 60,000 times faster than textual data. Not just any images and videos will do however, as you still need to test these as well.

Optimize your calls to action – Likewise the shape, color, text and placement of your calls to action and buy buttons need to be carefully thought out and tested.

Remove navigation – Remove navigation to anything other than the action desired on pages where you hope to make a conversion. Your page should have but one purpose, and one purpose only. Don’t give them a chance to be distracted by anything other than the task at hand!

Rely on data, not emotion – Be sure that your decisions are informed by data, and not emotion. Simply because you like something doesn’t mean it will convert. Test and be ruthless when it comes to conversion optimization!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.