Check Out How Small Businesses are Utilizing Social Media - Underground Marketing Society

Check Out How Small Businesses are Utilizing Social Media

By Chik Quintans | Small Business

Dec 15
social media

social mediaCheck Out How Small Businesses are Utilizing Social Media

Everyone understands now that social media, while once considered a major time waster, has evolved into a powerful and fast solution for getting new leads and sales into your small business. What hasn’t yet become clear are the ways small businesses are using social media. Considering the fact that there are many avenues to explore in social media, we think we should give you a peek into how small business owners like yourselves are using social media.

The truth is, you probably have employees spending their work time on social media. What you may not have is a plan for how to best make use of their talents.

How are small businesses using social media going into 2015?

Now some 74.5 percent of small businesses report using social media to promote their companies, and they’re throwing money at it as well, as 21.4 percent count this as their highest media spend of all. Clearly, social media has gone from a waste of time to a viable marketing channel.

55 percent of these companies have a Facebook business page, and another 20 percent are using Facebook Ads to promote posts on that page.

The other major players fighting for attention from small businesses are LinkedIn, Twitter, Pinterest and Instagram. Google+ could be included in this group, but as it stands now, having gone through yet another incarnation, many are unsure what to do with it. Google My Business is the latest offering from the folks at Google, and it is an ambitious attempt to consolidate Google+, Places, Map and God only knows what else under one roof. We’ll see.

How can you get your business started with social media?

First of all dive right in! Make a Facebook Page, get accounts at the social sites that make sense for you, and above all, don’t spread yourself too thin. You’ll want to be posting content to these sites, not merely quotes from dead guys and pictures of cute puppies.

Start with only a few social properties, like Facebook, YouTube, LinkedIn and maybe Twitter. If you have a lot of products that you can showcase, think about adding Pinterest and Instagram. The key here though is to make sure you don’t take on more than you can reasonably manage.

Make videos, and always endeavor to point people to where you want them to go, preferably your blog or site. Engage with anyone who wants to strike up a conversation, and be generous with your comments and knowledge. You’ll find that before long you’ll have more of a following than you expected!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.