Check Out These 3 Tips for Small Business Social Media
Okay, it’s the end of 2015: do you know where your social media is? Since we can all agree (at least I hope so) that social media is not only where the people are, it has also become a viable source of traffic, engagement and marketing for nearly any business that chooses to make use of it.
Since everyone knows that, let’s focus on what it will take to start making this a reality on your small business, and sooner rather than later!
3 Tips for getting started with social media in your small business
Lay out a social media strategy – Decide on a goal for your social media strategy from the outset, as it will make it a lot more achievable and real to team members as you pursue it. Whether you intend to generate leads, engage with prospects or advertise, lay this out and then look at all the possible social platforms that might work for you. Not all of them will be a good fit.
Don’t try to use all of them – There are a lot of social platforms you can register for, but not all may be applicable enough to your business to justify the time and expense involved. For instance, if you are a Mercedes auto body shop, SnapChat (frequented by teens) is probably not your best use of resources.
Be Consistent – None of this works if you only post twice a month and don’t provide value or access to your company. Once you commit to do this and have a plan, go all in! It will only work if you are dedicated to consistently providing value and engaging with people. Anything less will be sniffed out as a lame attempt to grab some cheap traffic and leads, as opposed to trying to actually engage with your audience.
Once you’ve laid the groundwork for a successful social media initiative, you can begin to cultivate and build the type of following that will not just look forward to hearing from you, but will gladly help you spread the word.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans