The Basics of Landing Page Optimization - Underground Marketing Society

The Basics of Landing Page Optimization

By Chik Quintans | Landing Page

Aug 17
landing page

The Basics of Landing Page Optimization

While most marketers will move heaven and earth to optimize the smallest of details on their websites, getting them to pay the same level of attention to landing page optimization is a tall task indeed. Yet these will be the same people who will wonder aloud why their landing pages don’t convert as well as they feel they should.

There are some particular best practices you’ll need to make sure you are following in order to get the best results you can. Let’s take a look at 5 of these, and see if you can’t improve the performance of your landing pages!

5 Landing Page Optimization Tips

Employ Responsive Design for your pages – Be sure that your pages are mobile ready, and render well on all devices and formats. Having a responsive site is crucial in today’s mobile-first environment, as more than half of all search now originates from a mobile platform of some sort.

Killer headline – You have about 5 seconds to hook your visitor, which means your headline had better be doing its job and getting them curious or excited enough to read on. That’s the only purpose. However, please don’t resort to “clickbait” headlines in order to accomplish this: you’ll have to deal with much venom if you do.

Create crystal-clear Calls to Action – Leave no question regarding what you want your readers to do. Not only lead them there; tell them exactly! Buy Now! Click Here! Download your free report! Don’t leave your intentions or the next step to their imagination.

Use social proof – People are fond of following the crowd, so if you have testimonials, reviews or product endorsements by all means find a way to get some of these in front of your audience. Your conversions will improve if you do.

Test – Simple A/B testing can do as much for your conversion rates as all else combined. Be bloody-minded about this, and put your best foot forward. Don’t be afraid to get rid of that clever headline you thought would rock, but testing doesn’t agree with you. Numbers don’t lie!


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.