Are You Using Pinterest Yet? (You Should Be) - Underground Marketing Society

Are You Using Pinterest Yet? (You Should Be)

By Chik Quintans | Blogging

Jan 21

Are You Using Pinterest Yet? (You Should Be)

I know, I know. You don’t have time for the latest social network. Nonetheless I wouldn’t be doing my job if I didn’t chat up Pinterest, because this image-centric social network has grown to be an amazing place for businesses to:

  • Meet new customers
  • Boost website traffic
  • Increase brand recognition
  • Drive sales activity

So let’s run through what makes this visual social network so cool—and so effective as an effective marketing tool.

Less annoying minutiae, more positivity!

Instead of focusing on the details of day-to-day living like Twitter and Facebook manage to, Pinterest influences users to share their interests—fashion, art, food, crafts, architecture, cocktail recipes, design, you name it—with other like-minded folks. Here’s a quote from Copyblogger contributor Beth Hayden I thought was both funny and illustrative: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Hallelujah, right?

Why are marketers so energized about Pinterest?

Pinterest is insanely popular. Just last year the website vaulted from total unknown to social media giant with 10 million users. Even social media gurus were taken off guard with the speed of Pinterest’s growth. In the span of just half a year, Pinterest was a major driver of online traffic. Get this: Pinterest drives more traffic than YouTube, Google and LinkedIn—combined. What’s more, they have an enthusiastic fanbase. Based upon comScore data Pinterest users average 89 minutes each month on the site and Google users average just 3 minutes a month.

What does this mean for local businesses?

Why should businesses like yours care about Pinterest? It’s easy to understand. For starters, the site is a low-key, non-threatening way to meet consumers who are interested in what you’re passionate about! This built-in permission helps you build new relationships with folks inside your target audience. Secondly, Pinterest is a great place showcase your products or services, stay top of mind and grow your “tribe” of like-minded folks. Just create an account. You’ll see an array of businesses on the site, such as…

  • Architecture firms
  • Hot dog stands
  • Thrift stores
  • Jewelers
  • Yoga studios
  • Cabinet makers
  • Bowling alleys

The list is just about endless.

Ready, set, pin!

Most businesses tend to swiftly think of explanations why they shouldn’t use social media—but the truth is, many sell themselves short and don’t become involved because they don’t think they have a natural place in a particular network. Now, if you run a bookkeeping business, maybe Pinterest isn’t the best fit, but then again, it’s entirely possible that you could be a trailblazer and use Pinterest to promote your business and have amazing success. Hey, if a plumbing franchise in Waco, Texas can make Pinterest benefit their business, you can too! It’s just too easy to sell yourself short and come up with reasons to remain on the sidelines!


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.