Are You Making These Costly Social Media Marketing Mistakes?
Social media is a ripe ground for developing connections, and also for offending and making enemies. Understanding what you shouldn’t do when it comes to social media is almost as vital as understanding what you should be doing. Here are several social media mistakes to avoid like the plague!
Jokes in poor taste – It ought to be obvious, but you really need to put on your thinking cap before you tweet, update or post. And even more importantly, don’t try and take advantage of someone else’s catastrophe as a way to promote your products or services. While a celebrity death or humiliation might appear to be easy pickings for trending traffic, you may end up alienating more people than you attract!
Offending your customers – Right there with poor taste humor is the inclination to state your preferences, political, social or otherwise, which may or may not coincide with those of your clients and customers. Use your head! Don’t write about anything with the general public that might cause offense or be misconstrued, or you’ll pay big for this transgression.
Not making business only accounts – An account solely dedicated to your company has not only a far greater chance of being found in the search engine results, it projects an altogether more professional image for your business.
Not using social media buttons on your site – These are so easy to make use of, and available for all social media platforms. You’re basically throwing traffic away if you don’t employ these simple tools to increase your reach by making them accessible for your homepage and all the content you create. This is extremely easy to do.
Not using your social media profiles to link back to your site – You’ve gone to all the bother to build and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all permit you to link back to your website. There’s five great links to your site, and a great opportunity for your (hopefully) many followers to end up on your site.
For guidance and professional consulting when it comes to your business’ marketing, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans