7 Ways to Increase Checkout Page Conversions - Underground Marketing Society

7 Ways to Increase Checkout Page Conversions

By Chik Quintans | Landing Page

Oct 27
checkout page conversions

checkout page conversions7 Ways to Increase Checkout Page Conversions

Going to all the trouble and work of persuading a prospective buyer to the checkout page, and then seeing them abandon the cart, as some 67 percent of them do, is a real problem.

Sometimes the reasons are none of your doing: second thoughts, lack of funds, kids spilling face paint all over the rug. We get it. But quite often, it is likely something we’ve either done or not done that leads to shopping cart abandonment. Here are 7 ways to help keep you from creating problems for yourself, while increasing your checkout page conversions many times over.

7 Ways to improve checkout page conversions

  1. Free shipping – If at all possible, you need to offer free shipping for any physical product you can. Obviously if you’re selling buses, we can fudge some here, but high shipping costs and the lack of perceived value in that are the #1 reason people abandon shopping carts.
  2. Words matter – The text you use on your calls to action and especially any purchase buttons must be carefully planned and tested. It can be the difference between a sale or an exit.
  3. Clutter free forms – Make certain you’re not asking for anything you don’t really need in your shopping cart forms in the way of information. People are only going to give you what’s needed for the transaction, and if you press for more, they’re outa there.
  4. Reassurance works – Trust seals and especially guarantees near the credit card fields make a huge difference.
  5. Easy contact information – Give prospective customers a way to contact you if they need more information. This can be an email, phone or webpage.
  6. Images sell – It’s comforting for a person to see what they’re buying before they pull the trigger. Including a small product thumb nail on the checkout page can suffice.
  7. Live chat – If you feel that your product offering is getting a lot of questions, check your sales copy and consider offering a live chat solution to help. The simple act of connecting with another human may be all the push they need to finish the sale.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans