See How to Make Your Copy Work Harder for You - Underground Marketing Society

See How to Make Your Copy Work Harder for You

By Chik Quintans | Content Marketing

Nov 17

copywritingSee How to Make Your Copy Work Harder for You

Copy makes the Web go round, and good copy will take you from seldom read and acted upon to superstar status in terms of traffic and sales. This truism, along with the fact that Google prizes and rewards excellent content that readers share will make your content marketing dreams come true.

But what are the elements of great copywriting that will get us to this point? What precepts and tips will get our content to rise above and get noticed? Here are 7 copywriting tips to both help your content connect with readers, but also to get noticed far and wide.

7 Copywriting tips that will make your content sing!

Become a storyteller – Crafting s great story that reels your reader into a universe they are desperate to enter will leave them looking to hear, see or buy more.

Focus on benefits – The primary thing you need to remember about your readers is that they need to know what’s in it for them. They really don’t care what number of features your product or service has; they want to know how it will make their life better.

Make value evident – Making your content highly valuable in and of itself can make your reader feel as though they’re already gotten a lot from you, enhancing the trust factor in your favor.

Use questions to get to Yes – Getting your readers to agree with you puts them in the frame of mind to say Yes, as they’re already doing so by agreeing with you. This will make it a far shorter leap to conversion when the time comes.

Inject emotion – Using emotions in your copy is a proven method to get your reader to take action, buy into whatever you’re saying or selling, and making a connection with you.

Write longer content – These days the pages found on Page One of Google are running over 2,000 words. Longer, in-depth pieces that offer value and insight are what the readers want, and what Google likes to rank well.

Encourage and promote social sharing – There is more opportunity than ever before to have your content reach far beyond your own pages. Encourage and enable social sharing, and you’ll reap the benefits.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.