5 Ways to Use Google+ Local for My Business
Launched in 2009, Google Places was developed to serve as an online yellow pages – allowing businesses to park virtual offices in their prospective locations on Google Maps, and then to furnish those offices with everything relevant about their businesses that they would want potential customers to know. And most recently the name has been changed to Google+ Local. Since then, Google+ Local has completely overtaken the yellow pages market, making that big, cumbersome book all but obsolete. As a matter of fact, statistics show that 97 percent of all consumers use the Internet as their number one source for finding local businesses. In light of these startling numbers, it seems that many businesses are still struggling with the logistics of using Google+ Local to its maximum potential. How can you get the most out of your Google+ Local listing? Here are five ways to use Google+ Local for your business:
Your Google+ Local listing. The first step to establishing your presence on Google+ Local is to create your listing. This is done in three simple steps: submitting all of your pertinent business information, providing Google with verification that your business is what you say it is (business card, website, business advertisement, etc.), and then waiting for Google to approve and feature your listing.
Keywords and relevant content. When adding content to your Google+ Local listing, be sure to make it as relevant and keyword-rich as possible. This will improve your organic search engine ranking. Take time to do ample keyword research when creating your content.
Images. Load your Google+ Local listing with plenty of photographs, and even videos, depicting your business. Studies show that web surfers are much more responsive to images than to text, and using keyword-tagged images also moves you up in the Google search engine rankings.
Encourage reviews. Your Google+ Local listing allows for your customers to write and post reviews to your space. Customer reviews are a great way to promote your business, so be sure to ask your satisfied customers to help you out in this respect.
Google Business Photos. Although this free Google service is still just catching on, it can be a great way for you to dramatically improve upon your Google+ Local listing. Basically, when you sign on with Google Business Photos, Google will send out a photographer to do a 360 degree photoshoot of the interior of your business, so that visitors to your Google+ Local listing can take a virtual tour.
As you can see, there are a number of ways in which a Google+ Local listing can greatly benefit your business. Take advantage of everything Google+ Local has to offer by enlisting the help of competent professionals like us, UnderGround Marketing Society. We can be reached by phone, at 425-201-4729, or via email: [email protected]
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans