Current Best Practices When It Comes to Creating a Freebie for Giveaway - Underground Marketing Society

Current Best Practices When It Comes to Creating a Freebie for Giveaway

By Chik Quintans | Blogging

Aug 11
Freebies that get the opt-in

Freebies that get the opt-inCurrent Best Practices When It Comes to Creating a Freebie for Giveaway

Today, your good looks alone aren’t sufficient to get people to opt-in to your email list, so what is known as an “ethical bribe” is in order. This consists of the delivering of a “freebie” as an incentive to get the individual to part with their info.

What many people do, unknowingly much to their detriment, is to give someone a rehashed, PLR (private label rights) ebook and believe that will do the trick.

There are a few problems with this approach. First, using PLR ebooks is a sure way to taint your own image before you’ve begun. Most of these are shared, and the content may be old and out of date, which can cast you in a poor light before you’ve even had a chance to get to know them. Second, it’s often not attractive enough to get the action.

Let’s see 5 ways people are creating Freebies that get the opt-in

  1. Make a video – We live in a video age, and using video as a medium has several advantages for you. First of all, it is a fantastic introduction to you and your business, can be specifically targeted to the audience you wish to attract, and is imminently sharable.
  2. Create a Podcast – A lot of people have gotten into the habit of listening to podcastsas they drive, walk or other activity not suited to viewing. Moreover, it is very easy to do, and very portable.
  3. Make a short report or Ebook – Not ALL ebooks are bad; only the ones that are not unique or specific to your audience and business. Create something original, valuable and timely and you’ll receive the opt-in and a bunch of shares as well!
  4. Create an E-Course – If you’re able to package together enough content to deliver a mini e-course, you’ll be able to presell your audience further down your marketing funnel with ease.
  5. Hold a Webinar – Among the best ways to get a boatload of opt-ins today is by conducting a content based webinar. This, like a video, introduces you and your business, but presells them and gets the opt-in by virtue of the webinar platform. Win-win all around!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.