5 Tips for Winning with Facebook Ads

By Chik Quintans | Advertising

Nov 27
Facebook Ads
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Facebook Ads5 Tips for Winning with Facebook Ads

In the world of paid advertising Facebook Ads have grown to be the number one tool for marketers wanting to get their offers and content in front of vast audiences for a reasonable cost. Compared to other pay per click platforms, such as Google Adwords, Facebook Ads are a Godsend, providing you with a powerful tool at your disposal.

It’s possible to precisely target a huge number of people you may never before have had access to in just a few minutes, and with a message targeted directly to them. There are a few best practices you need to be aware of to get the most for your advertising buck, and we’ll get you started off down the road to profits with these 5 tips for using Facebook Ads.

5 Tips for maximizing your Facebook Ads

Become a targeting master – The number one most effective way to be successful with Facebook Ads is to become a whiz at creating targeted audiences for your ads. This is actually not as fearsome as it sounds, as Facebook provides you a number of great tools to help, particularly one called Audience Insights. Start using these to drill down and create the prefect audience for your offers.

Use Mobile and Desktop – Right now the best converting ads seem to be the desktop ads and mobile. Right side ads can also work, but test your offers carefully there. Since mobile now is used more than 50 percent of the time to access Facebook, it makes no sense not to use it.

Segment and Daypart – Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, look into the new feature of dayparting on your ads, delivering them only when your customers have the best shot at seeing them.

Don’t use tired creative – Use vivid and compelling images for your ads. This can take a bit of time, but the right images will sell you ad much better than any words. And please don’t use images that have been used over and over.

Investigate lookalike audiences – Facebook’s ability to create a “lookalike” audience based on your fans, email list, and other factors is a goldmine waiting to be discovered. Use this before your competition does!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans