By this time everyone who is in the business of creating website presence on the internet has at least heard the term responsive design. The fact is responsive design in a must these days if you want your site to show up well in all manner of mediums, particularly mobile. And this is good, as more than half of all Web traffic is now originating on a mobile device of some sort, it’s high time to make sure that your pages are rendering well.
That said, let’s have a look at 5 tips you’ll want to make sure you address when implementing responsive design.
5 Tips for Implementing Responsive Design
Make a plan – Real no-brainer there, but you’d be surprised at how many times specific plans are not made, resulting in a lot more cost and time wasted than need be. You have to be able to communicate your needs to the developer clearly, and doing so will require some work on your part.
Use images wisely – Imagery is an easy area to trip up on in responsive design. They need to be sized properly, and nearly as important, need a consistent path when they are called. This requires either setting exact measurements, or flexible grids based on percentage of page needed. If you do this, make sure to test it on every device platform to see if anything gets distorted.
Write content for mobile – One of the last things people want to do with a small screen is scroll through a mountain of text. Your mobile content should be more to the point, perhaps bulleted, and even possibly lead to the full version on the main website.
Test calls to action and button sizes – On smaller screens, the size and visual impact of a call to action and accompanying button come in to play. You don’t want them to miss it, or worse, have the button so small that it’s difficult to actually click. Not good. Test religiously.
Aim for a clean design – Having massive, endlessly scrolling mobile pages that take ages to load while all your favorite photos load is a recipe for site bounce. Mobile users expect your pages to load quickly and be wonderful. Don’t disappoint!
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans
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