5 Marketing Trends That Win in 2014 - Underground Marketing Society

5 Marketing Trends That Win in 2014

By Chik Quintans | Blogging

Dec 20

5 Marketing Trends5 Marketing Trends That Win in 2014

There’s not much time left to finalize your plans for marketing in 2014, so let’s get our predictions in here in time for you to do something about them.

A few of these have been coming while, and there are a couple that are newcomers to the game. We’ve identified five of these trends that can make a difference in your marketing in 2104!

  1. Content Marketing – This is one we’ve been speaking about for quite a while now. It’s been proven now that businesses that utilize a company blog garner more than 67 percent more leads than those who don’t. Enough with the excuses!
  2. Image based Content wins the day – It’s official now: no one wants to read. At least, they prefer to look
    more! Visually-based content will remain the most shared, and acted upon. This means not just videos, but social media outlets like Pinterest, Instagram and Slideshare that can take advantage of the fact that 65 percent of us are visual learners.
  3. Retargeting – A trend that is rising in popularity fast, retargeting is the practice of having your ads follow customers around. I know; it sounds creepy, but it does miracles for your brand by keeping it in front of a person who has expressed an interest in that particular search term. AdRoll and Google are the top players at this time, however, many more are joining the party.
  4. Social Signals and SEO – While some point out that social signals carry little weight in the search algorithm thus far (like they know!) it’s likely to be positioned for a greater role as we become an ever more social web. This means there’s no time like the present to implement a social media initiative!
  5. Demographic targeting in ads – You now have the capability to target your advertising with the accuracy of a smart bomb. Platforms like Facebook with their promoted posts and custom audiences make it easier to target incredibly niche markets efficiently. What’s more, this can be done at a fraction of the cost it’d require to advertise widely and inefficiently. This is the year targeted paid ads are on every marketer’s wish list!

For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans