5 Key Steps to Place Your Small Business Ahead of the Competition - Underground Marketing Society

5 Key Steps to Place Your Small Business Ahead of the Competition

By Chik Quintans | Marketing

Mar 04

5 Key Steps to Place Your Small Business Ahead of the Competition

Anyone who’s tried understands that small business marketing isn’t for the faint of heart. Marketing your small business depends on doing certain things and doing them well. The amount of competition we face these days is astonishing, and understanding how to get your pages performing online is tricky.

Steps to Place Your Small Business Ahead

Here are five essential steps to get ahead of the game!

  1. Create a Marketing Plan – Don’t leave anything to chance. Develop a well-thought out, concise plan that maps out each of your marketing elements and what you need to do to make it happen. Make it as detailed as you possibly can. At the very least fill in the broad strokes.
  2. Social Media Marketing – Not just a time waster! Social media can be an enormous source of website traffic and new business. As outlined by MediaBistro.com, 91 percent of experienced social marketers see improved website traffic due to social media campaigns and 79 percent are generating more quality leads.
  3. Build a Mailing List – So many businesses make the mistake of not collecting customer and prospect emails from the start. Email is far from dead. MarketingProfs.com tells us that email averages a return on investment of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). If you choose to neglect it, you’re leaving a large part of your potential profits up for grabs for your competition!
  4. Video Marketing – Research has shown a video is 50 times more likely to appear on the first page of Google than any other text page! That is too good to pass up. Small businesses can engage in this by video marketing. The video market is still relatively untapped and having a simple video advertising your wares can gain you loads of Google traffic along with authority.
  5. Gain a Mobile Presence – Microsoft reports that by 2014 mobile browsing will overtake desktop browsing. If your company does not have a mobile presence, you will become invisible. This means your small business’s website better start optimizing for mobile users and it had better do it fast. Right now, the numbers are encroaching on the 50 percent mark. Are you prepared?

Don’t Make the Mistake of Going It Alone!

No one is a superhero and you don’t have to be. The realm of online marketing is always changing and evolving. You need to learn what is working now, learn from the best, and hire the very best outsourcing you can find. In the long run, it will pay off substantially!

For guidance and professional consulting when it comes to your business’ marketing, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

UnderGround Marketing Society LLC


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans