5 Essentials of Small Business Marketing to Keep You Ahead of the Competition

By Chik Quintans | Marketing

Feb 25
READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

5 Essentials of Small Business Marketing to Keep You Ahead of the Competition

Small business marketing is not for the faint of heart, but if you’ve been in marketing for longer than two seconds, you know that. Marketing your small business is dependent upon doing some key factors well and these items will make or break a small business in this dog eat dog world we live in. Competition is intense and understanding how to get the most out of your web pages is tricky.

Small Business Marketing to Keep You Ahead

Here are five necessary steps to keep you in front of the competition!

  1. Create a Marketing Plan – A comprehensive marketing plan is vital to success. You don’t want to leave something to chance. It should be well planned. Pre-plan every marketing element, and exactly how you intend to make it happen. At the minimum, it should paint broad strokes to success.
  2. Social Media Marketing – 91 percent of experiences social marketers generate improved website traffic and 79 percent generate more quality leads according to MediaBistro.com. How do they do this? They do not waste time with their social media marketing. Map out a plan for social media an stick to it.
  3. Build a Mailing List – MarketingProfs.com reported emails averages a ROI (return on investment) of $40 for every $1 spent. This far outweighs keyword ads ($17) and banner ads ($2). Don’t be fooled into thinking collecting and building an email list is dead. If you don’t build a list, you are failing to build your business! You simply can’t afford to leave such a large source of potential profits to your competition.
  4. Video Marketing – Connect to all the local traffic that’s out there trying to find your business. Video marketing in this space is a relatively untapped vein, and having a simple video advertising your wares on page one of Google may result in tons of traffic and authority coming to your web site! According to the research company Forrester, any given video stands about a 50x better chance of appearing on the first page of Google than any given text page.
  5. Gain a Mobile Presence – Microsoft reports that by 2014 mobile browsing will overtake desktop browsing. If your company does not have a mobile presence, then you will become invisible. Therefore your small business’s website better start optimizing for mobile users and it had better do it fast. Right now, the numbers are encroaching on the 50 percent mark. Are you ready?

Don’t Make the Mistake of Going It Alone!

No one is a superhero and you needn’t be. The world of online marketing is constantly changing and evolving. You need to learn what is working now, learn from the best, and hire the best outsourcing you can find. In the end, it will pay off greatly!

Get started today and take advantage of the many marketing opportunities by enlisting the help of competent professionals like us, UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or via email: [email protected]

UnderGround Marketing Society LLC

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<
Follow

About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans