5 Easy Ways to Spruce Up Your Site - Underground Marketing Society

5 Easy Ways to Spruce Up Your Site

By Chik Quintans | Blogging

Oct 03

5 Easy Ways to Spruce Up Your Site

It’s that time of year, when many of us get around to doing some spring cleaning, and this should apply to your small business website, also. It’s far too easy to permit this task go by the wayside, however the consequences of this is a gradual loss of visitors, a poor site reputation and perhaps sales. Although this can be a rather subtle way to poor performance, as you don’t normally see it happening, it’s still a very real problem.

5 Easy Ways to Spruce Up Your SiteHere are 5 simple things to attend to that can make a big difference in the way your sites appear, operate and prosper.

  1. How rapidly do your pages load? – You have under 10 seconds to load your page or most people will exit and head somewhere else. Some causes of slow loading pages are too many images, pages built mostly with Flash, and errors in your site code. This really is something you need to check on, as Google will punish your site in the search rankings if your pages take too much time to load.
  2. Old products, programs, links lurking – Be sure you remove any old product, programs and links that are no longer applicable. Almost nothing helps say your page is stale and dated more than your PDF download from 2008 that’s not only dated but unavailable. Dead links and 404 pages don’t help your search rankings, either.
  3. Stale content and old images – Likewise cull out text and images that are no longer applicable. All those awesome pictures from 2007 that feature people no longer working with you can probably be archived, don’t you think? People and search engines tend to be after fresh, current content!
  4. Refresh your social media – Make sure that your social media buttons not only link to your current social media sites, but that you are up to date with them.
  5. Fresh content – Nothing will help nearly as much as fresh, updated content, consisting of posts, videos, audios, and images. If you have posts on the first page of your blog that are older than a month, you might want to rethink your content strategy.

Break out your virtual broom and start sweeping. Your visitors will thank you!

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans