These days it’s simply not enough to merely have a Facebook business page: you need a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn’t your business already suck every free minute of time from your day as it is?
Let’s take a peek at 5 of the best practices for setting up engagement on your Facebook business page.
5 Tips on how to make your Facebook page a more engaging place!
Choose imagery wisely – The visuals you use on your posts and ads make a huge difference. Make sure that they are original and something you would share yourself.
Place a call to action on your cover image – This is a somewhat new one, and for the right offer or purpose, it works exceptionally well. Most importantly make it relevant and on topic, and you’ll find you will be rewarded with more actions and engagement.
Optimize your business page – Make the most of the opportunity to fully optimize your page description and your About section. Include links to other sites you own, along with other social channels, such as YouTube, Twitter and LinkedIn. Make sure they know who you are!
Publish often – If you don’t care enough to come around often, neither will other people. Make sure you are publishing often and cross promoting with other social channels. Consider using paid ads on posts that get interest; as this can grow your fans exponentially.
Answer people – If there are queries, comments or inquiries made by your followers, ensure that you respond quickly. You should never leave them in the lurch. Giving them a feedback as soon as you possibly can tells them that you are still listening and encourages them to visit your page again and again.
Doing these simple tasks can pave the way for an engaging page that will keep visitors returning time and again to see what else you have to share.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans