There’s simply no way if you’ve been marketing for any length of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s totally true, but with one major caveat: you have to know how to use it, or you’ll come away believing that it is a useless time-wasting exercise in futility.
Well I’m here today to tell you that if you’ve embarked upon any sort of content marketing, you must make sure Facebook is included. Let me explain why.
Why Facebook Must be a Cog in your Content Marketing Machine!
One of the biggest reasons why you’ll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what’s happening with mobile and video online.
Let’s take video, for example. They are second only to YouTube, getting an amazing 4 billion views a day.
In addition, they have four of the top eight non-game apps in the Apple store; Facebook, Messenger, WhatsApp and Instagram. We don’t need to tell you how popular these are.
Four Tips for Content Marketing on Facebook
Employ visual media – Using videos and images in your content marketing on Facebook is an excellent way to get your content shared. It’s well known how visual Facebook users are, and tapping into this whenever possible is always a good idea.
Keep things short – It’s been shown that shorter posts get around 60% better engagement than longer ones, and this is primarily why you’re posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.
Save promotion for paid ads – Facebook is tending to go after overly promotional posts, even from brands. You’d be wise to heed this warning, and save the sales pitches for promoted posts.
Promote blog posts on Facebook – One of the better tactics you can use is to announce new content, such as new blog posts via Facebook. This could easily drive loads of new visitors to your blog, and have them take the first step into your sales funnels!
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans