How to Use Humor to Connect with Your Audience

By Chik Quintans | Blogging

Sep 30
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4 easy ways to use humor in your small businessOkay, here’s a little freebie for someone out there. It’s totally perplexing why some sharp home dacor company hasn’t used humorists OscarWilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Plain and simple humor sells. It puts people in a good frame of mind, and effectively disarms them to the point where they forget you’re really trying to sell them something. Art Linkletter wasn’t joking when he opined that laughter is the best medicine, and it could be just the prescription your company is searching for!

4 easy ways to use humor in your small business marketing!

Take advantage of pop culture – This is a generation that has typically left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens who have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you can find a way to make it humorous. Having your audience smiling and in a good spirits from the very beginning can go quite some distance toward helping to build rapport with them.

Make humorous videos – It will only take a few moments on YouTube for ample evidence to persuade anybody that a funny video gets loads of eyeballs! Even the lamest concept, delivered in a quirky way will get views and get shared widely. It doesn’t require a degree in cinema to accomplish it either. Many just shoot them with their smartphone, o if you want to go all the way, use an app like GoAnimate or Xtranormal to create quick and visually interesting animated videos.

Create funny memes – Who hasn’t encountered these on Facebook and other social sites? Combining this concept with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.

Connect with humor in your content – Don’t be scared to be a bit unusual or scandalous in your content. People connect with humor as it is a shared experience. We’ve all been through it, and humor is an excellent way to engage on a level deeper than your average marketing message!

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans