Nearly three out of four online users have a Facebook while one-quarter use Twitter, so social media marketing is obviously important for companies. To be successful on social platforms, you need to undertake effective strategies, but there is more to it than that. Even a perfect strategy can fail if you are making mistakes, and believing in the following social media myths is certainly a huge mistake.
Scheduling tools are great for businesses on social media. However, they are not enough. You need to sign on to respond to and communicate with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, when it’s happening. Use schedulers if they help, but always remember a live person is always better.
Many local company owners gauge their social media marketing success on how many followers they have. Unfortunately, this is not always the case. Many page purchase followers, and some businesses gather additional followers through contests. In either of these cases, engagement isn’t likely to follow.
Instead, focus on different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and actual comments is even better. This shows real interaction, and it will tell you which content is doing best for your company.
Social media theoretically is free, but oftentimes, having social media success is not. Facebook, for instance, does not show your content to everyone who likes your page. It all depends on how much involvement the post gets. Sometimes, it’s important to promote a post. Unless a business owner is skilled in marketing themselves, it is also important to have a social media manager.
There is no doubt that social media marketing can do fantastic things for an organization. All of these advantages, though, can be quickly undone if you do not fully understand social platforms. Refuse to fall for these myths, and you will be a step ahead of the competition.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans