For every new blog post, throw the link up on social media sites. If one of your blogs is especially useful to consumers, include it in an email newsletter as well. Simply utilizing the tools you already have can go a long way.
While a bookstore would be careless to not use “bookstore” as a keyword, it’s important to remember the competition for such a common term. Instead, small businesses should put a heavy focus on long tail keywords.
Instead of just “bookstore,” the business should use “book stores in Atlanta,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where normal speech is used in search, thanks to Siri, and local marketing is essential.
It can be challenging for a company to get its content seen on a large scale, but this is easier if they create guest blogs. Take your best content and submit it to industry leading blogs that accept guest posts. While the industry blog will get a lot of the traffic, it will undoubtedly bring a considerable amount your way as well.
While focusing on strong search engine marketing strategies will help your blog get noticed, it is important to remember that organic reach can take time. This makes promoting your blog on other platforms important.
Whenever you put up a new post, share it directly on social media. Spend time to send out an email newsletter for especially interesting blogs as well. The best way to spread the word is to use the various tools already at your disposal.
Statistics show that you are 13 times more likely to see a favourable return on investment if you prioritize blogging. With these sorts of numbers, it is obvious that blogging is a vital marketing tactic. And if you can get the word out with the aforementioned approaches, taking the time to jot down a blog can really pay off.
UnderGround Marketing Society LLC
144 Railroad Ave, Suite 111
Edmonds, WA 98020
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans