3 Content Marketing Strategies That Can Really Pay
Many local company owners see video marketing as the hardest form of content marketing out there. This is often due to a lack of creative ideas. One consistently successful idea, though, is to film customers giving positive testimonials. Consumers who see the videos will know your clients are happy. Better yet is the fact that featured consumers will excitedly share the video with close friends online.
Just because you produce great content does not always mean people will click on it. After all, for every one “How to Skin a Basse” blog a tackle shop creates, there are thousands more already listed on Google. Instead of the typical “how to,” take a moment to manufacture a list and include the number of steps in the title. “5 Ways to Tie a Knot” will always get more attention than “How to Tie a Knot.”
UseImagery in Everything
Any small business owner who posts photos to Facebook knows that imagery are a form of content marketing. Social media sharing, however, should not be where this ceases. Numerous case studies show that simply making use of images within blogs and articles can substantially increase the traffic to that piece.
It is hard to put a set number on how many additional clicks you will get utilizing images. This is because most research is in the form of case studies, and every little bit of content is different. There is no doubt, though, that good images can sometimes make even a bad blog jump off the page.
Produce Customer Testimonial Videos
Video is one of the most challenging forms of content marketing for many local business owners. Typically, this is because it is difficult to come up with ideas. One tried and true practice, though, is to create customer testimonial videos. These pieces of content will show people that you are capable of getting the job done. Even better is the fact that the featured customer will share the video almost everywhere.
There are plenty of content marketing ideas that have been proven to pay off. The aforesaid are only the tip of the iceberg, but they are certainly a good start.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans