How to Best Optimize Your Website to Rank Highly in Google

By Chik Quintans | Search Engine Optimization : SEO

Sep 04
Google Ranking Factors
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Google Ranking FactorsHow to Best Optimize Your Website to Rank Highly in Google

Securing the top spot in the Google search results is a worthy goal, one that can bring a load of traffic to your pages. It’s said that the top spot can garner as much as 44% of the search traffic for a particular keyword.

Having said that, Google doesn’t make it easy on us, coming up with a search algorithm consisting of more than 200 factors for ranking your pages. Getting your head around all of these could be a full-time job, and there’s no assurance they won’t change it the next day!

Let’s take a quick peek at 15 of the more than 200 ranking factors necessary to rank well in Google.

15 Google Ranking Factors

  1. Keyword in title tag – Still an important factor, this tells Google what your page is about.
  2. Content length – It’s been demonstrated that content in the 1000-1500 word range ranks better.
  3. Page loads – If your page loads as slow as molasses, you won’t rank well or be seen for that matter.
  4. Keyword in URL – This can help rank your page better, particularly with longer tail phrases.
  5. Videos and visual content – Google loves visual content: they OWN YouTube, so make visual content a priority.
  6. Outgoing links to authority sites – Outbound links to leaders in your market bode well for you.
  7. Domain Trust – Having Trustrank on your domain helps.
  8. Terms of service and privacy policy – This is a must-do for any serious business, and Google will penalize sites that don’t.
  9. Contextual links – Links in the body of your content, especially to inner pages on your site help.
  10. Natural link profiles – Spammy links are a sure sign to Google that you’re attempting to game the system.
  11. Social engagement – Having people engage with your content and share it over social media is a sure sign to Google that you have a popular page worth ranking.
  12. Relevant content – Showcasing content relevant to your site and keywords is a must.
  13. Excessive advertisements – If your page is full of ads, you won’t rank well.
  14. Domain age – Google gives aged domains better ranking than newer ones.
  15. Recent content updates – Google is very fond of relevant, recently updated content!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
Self measure your online presence with our FREE tool Local Presence Ranker

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans